![](https://media.ginger-storm.com/99a2b936-5663-4458-bfb2-fb4e5139f735/Yes%20Beverages%20Orange%20Packaging%20.png)
_PACKAGING_LOGO
Yes
How I showed that just because something’s inexpensive, doesn’t mean it has to look cheap.
Yes Beverages’ slogan, “yes you can”, embodies the brand ethos. The start-up capitalises on an ever-expanding and profitable low LSM market in townships and spaza shops. The company wants to create beverages at affordable prices that are visually more appealing than the competitors.
Rendering
@MF3D
The purpose of this project was to show that design for a low LSM market needn’t look cheap and nasty. Simplicity and vibrant colour are key elements to the success of a brand in rural Africa so I came up with an uncluttered design. I also utilised vibrant colours and bold typeface to ensure it stands out from competitors and appeals to the target market.
![](https://media.ginger-storm.com/998285a0-3f01-4e37-858d-dad903592932/Yes%20Beverages%20Packaging%20Range.png)
![](https://media.ginger-storm.com/99a2b936-43c5-482b-9c52-ea77258792da/Yes%20Beverages%20Raspberry%20Packaging%20.png)
![](https://media.ginger-storm.com/99a2b936-6567-4d5b-b511-8f49907e8e25/Yes%20Beverages%20Pineapple%20Packaging%20.png)
![](https://media.ginger-storm.com/99a2baa3-feaa-4bd6-aa0c-a5ea2edab1de/Yes%20Beverages%20Cream%20Soda%20Packaging%20.png)