![](https://media.ginger-storm.com/99829129-6fa8-49d4-be99-11cf4956c2e4/1461780079zzk-scooters2.png)
_LOGO_PACKAGING_GRAPHIC DESIGN
Scooters
How Ginger Storm brought back a slice of life through a brand redesign.
Remember Scooters? Scooters pizza was the traditional low-cost pizza brand that dominated the South African market until 2015 before it was bought out by the American franchise Domino’s Pizza.
Photography
@russsmithphotography
I conceptualised the rebrand of Scooters Pizza to appeal to a mass market in South Africa. I wanted to design a new and modern logo and use bold colours. I developed an icon that mimics a pizza and pizza slice together with a new slogan - “Get a slice of the good life”. The graphic icon of the pizza and pizza slice became a graphic element carried across various brand executions. The design was carried across various platforms and used clean, contemporary layouts, modern typography, and delectable imagery.
![](https://media.ginger-storm.com/99829125-06e5-4d05-8107-90562fb448f7/1461780083wum-scooters4.png)
![](https://media.ginger-storm.com/99829128-f3a1-4de3-b1ee-5742630e5f78/1461780088kjp-scooters7.png)
![](https://media.ginger-storm.com/99829126-b56f-4ee3-9692-0822350b334f/1461780085xvd-scooters5.png)
![](https://media.ginger-storm.com/99829129-6621-4165-97ca-8b2b6013ccc5/1461780082zvf-scooters3.png)
![](https://media.ginger-storm.com/99829126-8ed1-4640-a6e0-f76a2530f58b/1461780080qrh-scooters1.png)