Loaded Smoothies

How I loaded this brand with shelf appeal.


Loaded Smoothies are pioneers in establishing the first long-lasting, delicious smoothie brand with an extended shelf life. From the sports field to children's lunchboxes or retail shelves, the combination of innovative technology and delicious smoothie recipes resulted in a more practical, long-lasting product.  

Project Overview

Loaded Smoothies is a home-grown, South African smoothie brand and I wanted it to stand out on the shelves. To create a clean yet enticing design, I combined fun and playful type with sumptuous, fruit layering on a crisp white background. Not only does the fruit pop, but it looks modern and healthy. The end result is an eye-catching, mouth-watering brand.