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Laurent Perrier
How Ginger Storm added subtle sparkle to a top-selling Champagne brand.
Laurent Perrier has a rich history that began in 1812. It’s grown to become a brand exported to 160 countries. Laurent Perrier has an independent spirit and creative audacity fired by passion, traditional values, and people and the brand embodies freshness, finesse, and elegance.
Photography
@russsmiwthphotography
As one of the top-selling French Champagnes, Laurent Perrier is making its mark on the African continent. Their business card needed to convey the premium quality of the brand.
I achieved this brief through blind debossing, a silver foil, and a thick, textured matt black card. The subtle elegance speaks to the finesse and luxury of the brand.
