![](https://media.ginger-storm.com/99828eb4-2b3c-4372-a059-c80186659f9e/Laurent-Perrier%20Business%20Card%20Logo%20Close-up.png)
_IDENTITY
Laurent Perrier
How Ginger Storm added subtle sparkle to a top-selling Champagne brand.
Laurent Perrier has a rich history that began in 1812. It’s grown to become a brand exported to 160 countries. Laurent Perrier has an independent spirit and creative audacity fired by passion, traditional values, and people and the brand embodies freshness, finesse, and elegance.
Photography
@russsmiwthphotography
As one of the top-selling French Champagnes, Laurent Perrier is making its mark on the African continent. Their business card needed to convey the premium quality of the brand.
I achieved this brief through blind debossing, a silver foil, and a thick, textured matt black card. The subtle elegance speaks to the finesse and luxury of the brand.
![](https://media.ginger-storm.com/99828eb2-ec06-44bb-a4a7-22b8a066a0bb/Laurent-Perrier%20Business%20Cards.png)
![](https://media.ginger-storm.com/99828eb4-4c60-4451-bad6-8d5552cd9c9a/Laurent-Perrier%20Business%20Card%20Front%20&%20Back.png)
![](https://media.ginger-storm.com/99828eb2-edf5-49c8-a1f4-3c737d62bfe5/Laurent-Perrier%20Business%20Cards%20Back%20of%20Pack.png)