![](https://media.ginger-storm.com/99828daa-2ec8-483c-8cdf-6b915788a47d/Designline%20Architectural%20Firm%20Visual%20Identity%20Business%20Cards.png)
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Designline
How Ginger Storm designed memorable stationery fit for memorable spaces.
DesignLine is a commercially savvy, considered design and client-focused architecture and interiors firm. The firm creates innovative, functional, and memorable spaces.
Photography
@russsmithphotography
The architectural firm DesignLine requested a rebrand of their brand identity. They wanted to create a sophisticated, modern, and edgy look,
To fulfil the brief I utilised a clean typographic logo and included variations on linear line work to create a graphic icon and pattern representing the fluid, functional, layered approach to business.
The graphic line elements that form part of the logo create a graphic pattern that carries across different stationery items. This creates a recognisable symbol and gives each item a unique personality and differentiating feature that still ties into the brand. Black business cards with silver foiling and blind embossing create a tactile, striking design.
The overall impact of the tactile and innovative stationery was strong and bold.
![](https://media.ginger-storm.com/99828da7-466f-48da-8636-59c8ad1ec6d3/Designline%20Architectural%20Firm%20Visual%20Identity%20Busines%20Cards%20Top-Down.png)
![](https://media.ginger-storm.com/99828da9-3ed4-4f62-a0fb-c77e0582a301/Designline%20Architectural%20Firm%20Visual%20Identity%20Logo%20Close-up.png)
![](https://media.ginger-storm.com/99828da5-ce8c-4f78-84fc-3157e43d8f76/Designline%20Architectural%20Firm%20Visual%20Identity%20Stationary.png)
![](https://media.ginger-storm.com/99828da9-4bd5-4e84-a9ae-aa4135596574/Designline%20Architectural%20Firm%20Visual%20Identity%20Branded%20Tubes.png)
![](https://media.ginger-storm.com/99828da2-e509-4934-bce8-9be09140bb9a/Designline%20Architectural%20Firm%20Visual%20Identity%20Branded%20Architectural%20Drawings.png)